Samsung has unveiled its latest flagship smartphones, the Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25, representing a significant leap forward in mobile technology. The new devices aim to redefine user interactions with a focus on artificial intelligence (AI), advanced customization, and performance improvements. Designed as a true AI companion, the Galaxy S25 series introduces groundbreaking innovations to enhance personalization, privacy, and functionality.
The Galaxy S25 series integrates multimodal AI agents that can process text, speech, images, and videos for more natural and intuitive interactions. Enhanced contextual awareness allows the devices to provide personalized suggestions, such as searching for information or switching between apps seamlessly. These features are powered by the custom Snapdragon® 8 Elite Mobile Platform, developed in collaboration with Qualcomm, to deliver industry-leading on-device AI capabilities.
Samsung’s One UI 7 operating system plays a central role in the Galaxy S25’s AI-driven functionality. The operating system incorporates features like contextual recommendations and improved natural language understanding. Users can perform tasks such as finding specific photos in their gallery or making adjustments to their device settings with simple voice commands. Gemini, the virtual assistant introduced with the Galaxy S25, allows seamless integration with Samsung, Google, and third-party apps, offering enhanced productivity and creativity tools.
The emphasis on privacy and security is a key aspect of the Galaxy S25 series. The devices feature an advanced Personal Data Engine, which processes user data securely on the device to enable personalized experiences while maintaining strict privacy standards. Samsung has implemented post-quantum cryptography to safeguard sensitive information against potential future threats. The inclusion of the Knox Vault security system ensures comprehensive protection across the Galaxy ecosystem.
Performance has been significantly upgraded in the Galaxy S25 series, with the Snapdragon® 8 Elite Mobile Platform delivering notable improvements in CPU, GPU, and NPU performance. These enhancements enable the devices to handle advanced AI processing and demanding applications, including next-generation mobile gaming. Advanced heat dissipation technology ensures the devices operate efficiently even under heavy usage.
In terms of camera capabilities, the Galaxy S25 Ultra introduces a 200MP wide camera and a 50MP ultra-wide sensor, enabling users to capture ultra-detailed photos and videos in various lighting conditions. The addition of 10-bit HDR recording ensures richer color expression, while AI-powered tools such as Audio Eraser and depth-of-field adjustments provide users with professional-level editing capabilities directly on their devices.
The Galaxy S25 series is designed with durability and sustainability in mind. The devices feature Corning® Gorilla® Armor 2 for enhanced drop protection and scratch resistance, as well as recycled materials in components like batteries. Samsung has committed to a circular design approach by incorporating recycled cobalt sourced from discarded devices and manufacturing processes.
The Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25 also feature long-term software support, with seven generations of operating system upgrades and security updates. This commitment ensures that the devices will remain secure and functional over extended periods, aligning with Samsung’s emphasis on reliability and sustainability.
Pre-orders for the Galaxy S25 series are available starting January 23, 2025, with special offers for early buyers. The devices come in a variety of configurations and colors, with prices ranging from RM3,999 for the base Galaxy S25 model to RM7,799 for the 1TB Galaxy S25 Ultra. Customers who pre-order can enjoy benefits such as double storage upgrades and additional discounts.