realme 7.7 Sale Offers Major Discounts on Shopee, Lazada, TikTok

realme, a prominent technology brand in Malaysia, has announced the launch of its annual 7.7 Sale, offering significant discounts and flash deals on selected devices across three major e-commerce platforms: Shopee, Lazada, and TikTok Shop. The sales campaign begins at 8pm on 6 July and will run until 9 July, depending on the platform, giving consumers the chance to purchase popular realme devices at reduced prices for a limited time.

The sale will feature exclusive flash deals at selected time slots — specifically at 12am, 12pm, 2pm, 8pm, and 10pm — with limited units available during each session. These deals are designed to drive traffic and provide additional savings for early shoppers, while stocks last.

On Shopee, the promotion will take place from 6 July, starting at 8pm, through to 7 July. Shoppers can save up to 50% on selected realme gadgets, including new arrivals and best-sellers. Some of the highlighted deals include the realme P3 Ultra, available as an online exclusive for RM1,399 (reduced from RM1,699), the realme 14x (8GB + 128GB) for RM599 (down from RM899), and the realme 13+ (12GB + 256GB) for RM999 (down from RM1,399). Another offer is the realme C65, which will be sold at RM599 instead of its usual RM699.

Additionally, Shopee customers can benefit from 0% interest on SPayLater, allowing them to split their payments without incurring additional charges. This is expected to appeal to consumers who prefer flexible payment options, especially for higher-priced items.

For those shopping on Lazada, the realme 7.7 Sale extends from 6 July (8pm) to 9 July. Discounts on this platform include savings of up to RM600 on certain products. Highlighted offers include the realme P3 Ultra, also available for RM1,399, and the realme 13 Pro+ at a discounted price of RM1,599 (original price RM2,299). Other deals include the realme C61 for RM409 (down from RM499) and the realme Note 60x for RM289 (down from RM369).

Lazada shoppers can also access extra platform vouchers and benefit from free shipping during the campaign. As with Shopee, the most attractive deals will be available during the scheduled flash sale slots, and shoppers are encouraged to act quickly to secure their desired items, as unit availability is limited.

On TikTok Shop, the 7.7 Sale runs from 6 July to 8 July, with deals that are tailored for the platform’s audience. Consumers can purchase the realme 14x (8GB + 256GB) for RM949 (reduced from RM1,099), with an added incentive of a free realme Buds neo 2 worth RM39 for selected purchases. The realme 12+ 5G will be offered at RM899 (down from RM1,499), and the realme 13+ (12GB + 512GB) is available for RM1,199 (down from RM1,799) along with a free realme T01 worth RM119 for selected purchases. The realme P3 Ultra is also available for RM1,399 on TikTok Shop.

All deals are subject to terms and conditions, and the campaign emphasizes limited-time availability and limited stocks per deal slot. The prices after vouchers reflect significant reductions from the recommended retail price, and many of the featured devices are either new arrivals or among realme’s most popular models.

The 7.7 Sale by realme is one of the brand’s largest annual online sales campaigns, in line with regional e-commerce shopping events that aim to drive sales volume and brand engagement. This year’s campaign reflects the ongoing shift towards online shopping in Malaysia, with consumers showing greater price sensitivity and increased adoption of e-commerce platforms, particularly for technology and lifestyle products.

Industry analysts observe that such sales campaigns are increasingly used by tech brands to clear existing inventory, launch new products, and reward loyal customers. The inclusion of value-added offers, such as free gifts and 0% interest installment plans, further enhances the appeal for price-conscious buyers.

Consumers interested in participating in the 7.7 Sale are encouraged to visit the respective official realme stores on Shopee, Lazada, and TikTok Shop at the specified times to take advantage of the best deals. Due to the nature of the flash deals and limited stock availability, shoppers are advised to prepare in advance, ensure their accounts are ready for quick checkout, and act swiftly once the deals go live.

The realme 7.7 Sale is positioned as a key event for consumers seeking affordable smartphones and accessories from an established brand. The promotion is expected to attract strong interest, particularly among younger consumers and those looking for upgrades ahead of the second half of the year.

For full details, terms and conditions, and to confirm availability, consumers can refer to the official realme pages on Shopee, Lazada, and TikTok Shop during the campaign period.