Trump Media Invests $2 Billion in Bitcoin as Crypto Strategy Grows
Trump Media and Technology Group, the company behind the social media platform Truth Social, has announced the acquisition of about $2 billion in bitcoin and related securities, marking a significant shift in its business direction. The company, led by CEO Devin Nunes and majority owned by President Donald Trump, is positioning itself as a major player in the corporate bitcoin market and aspires to rival established firms such as Strategy (formerly MicroStrategy).
The move follows an earlier announcement in May that Trump Media planned to raise $2.5 billion to buy bitcoin, with the intention of building a substantial cryptocurrency reserve. The $2 billion bitcoin purchase is part of a stated “bitcoin treasury plan,” which now places Trump Media among the largest public companies holding bitcoin globally. This acquisition brings the company’s bitcoin and bitcoin-linked assets to nearly two-thirds of its roughly $3 billion in liquid assets.
Alongside this, Trump Media has set aside an additional $300 million for options on bitcoin-related securities. The company intends to continue acquiring bitcoin and may convert its options into spot bitcoin depending on market conditions. There are also plans to expand into investment products, including exchange-traded funds (ETFs), and to introduce a proprietary utility token across its platforms.
The company reported modest first quarter revenue of $821,000 and an operating loss of $39.5 million. Its stock price rose by over 5% following the bitcoin announcement but remains down more than 40% for the year. Donald Trump, through the Donald J. Trump Revocable Trust, owns over 114 million shares of the company, representing more than 41% of all outstanding shares.
Trump Media’s shift toward a crypto-heavy balance sheet places it sixth among public companies in bitcoin holdings. The strategy follows a model pioneered by other firms, such as Strategy, whose bitcoin treasury approach has delivered substantial returns during cryptocurrency bull markets, but carries significant risks due to bitcoin’s volatility.
The timing and scale of Trump Media’s bitcoin acquisition has attracted attention due to President Trump’s active support for pro-crypto policies during his administration. Recent legislative changes, including the signing of the GENIUS Act, and the push for a national strategic reserve of crypto assets, align with the company’s business interests. This has led to scrutiny over the potential intersection of public policy and private benefit, as Trump Media could be positioned to directly benefit from regulatory decisions made under President Trump’s leadership.
