OH!SOME Opens 8th Store at IOI City Mall in Putrajaya
OH!SOME, the popular lifestyle brand known for its trendy and eclectic offerings, has expanded its presence in Malaysia with the opening of its eighth store at IOI City Mall in Putrajaya (Malaysia). Spanning over 1,000 square feet, the new store is designed to appeal to lifestyle enthusiasts, with a wide range of products and a unique shopping experience. This new location is a significant milestone in OH!SOME’s growth in Malaysia, following the success of its stores in Kuala Lumpur, Johor Bahru, Seremban, and Melaka.
The store’s layout is carefully curated to cater to various customer interests and needs, featuring an array of local and global favorites. OH!SOME’s product selection includes categories such as beauty, personal care, snacks, trendy collectibles, stationery, and accessories. The brand has established a reputation for offering a globally curated selection, while also ensuring that its products resonate with local tastes and preferences. At IOI City Mall, the store continues this philosophy with a selection that includes 70% Halal-certified food products, catering to the diverse needs of the multicultural population in Putrajaya.
In line with its vision to meet the needs of its customers, OH!SOME has introduced several themed shopping zones within the new store. These include sections dedicated to Anime & Comics, Travel Essentials, DIY Crafts, and Creative Gifts. These zones aim to enhance the shopping experience by grouping products according to themes and customer interests. The store’s layout encourages exploration and creativity, making it an engaging destination for shoppers looking for unique and personalized items.
One of the standout features of the new store is its capsule toy zone, which houses 188 gachapon machines. This playful section is filled with quirky, collectible toys that have become a popular trend worldwide. The store showcases a wide variety of capsules, including items from popular intellectual properties such as Nailoong and the anime series Jujutsu Kaisen. The capsule toy zone is expected to be a popular attraction for both children and adults, offering a fun and interactive experience while also providing photo opportunities for social media enthusiasts.
In addition to the capsule toys, the new store also features a variety of beauty and personal care products from both local and international brands. These include well-known names like Wawawax, Glad2Glow, The Originote, and Skintific, ensuring that the store meets the beauty needs of a diverse customer base. Many of these beauty products carry relevant certifications, including Halal certification, to ensure they meet the standards of quality and trust that OH!SOME customers expect.
The store also highlights its collaboration with Disney, offering a wide range of merchandise featuring beloved characters such as Winnie the Pooh, Stitch, Mickey Mouse, and Donald Duck. The Disney collection, which includes over 100 product variations, is designed to bring a playful and nostalgic touch to everyday life. This season, OH!SOME and Disney are launching a brand-new Mickey Mouse collection, which is expected to be a major draw for customers looking to add a touch of magic to their lives.
The opening of this new store at IOI City Mall marks an important moment for OH!SOME, coinciding with the brand’s first anniversary in August. To celebrate the occasion, the brand has planned special celebrations not only in Malaysia but also in Singapore and other countries where OH!SOME has a presence. The anniversary celebration is part of the brand’s ongoing efforts to expand its store network in Malaysia and introduce new initiatives that will inspire consumers with fresh and trendsetting lifestyle ideas.
