OPPO Powers Football Fans with AI and CSR at UEFA Final
The 2024/25 UEFA Champions League season concluded with a spectacular finale at the Munich Football Arena, marking a significant moment for both football fans and OPPO. The technology company, in its third consecutive year as the Official Smartphone Product Partner of the UEFA Champions League, celebrated the event with a series of innovative cultural activations and corporate social responsibility (CSR) initiatives, further solidifying its commitment to supporting football through both technology and community efforts.
At the heart of OPPO’s presence at the Champions League Final was its integration of advanced AI technologies that brought football culture to life. In the Champions Village, located within the Munich Football Arena, OPPO offered fans a unique experience blending the rich history of the UEFA Champions League with cutting-edge smartphone technology. Visitors had the opportunity to engage with OPPO’s AI innovations, such as taking AI-powered selfies with a virtual avatar of Lamine Yamal, a Spanish football talent and OPPO’s Global Brand Ambassador. Fans also experienced a surprise appearance by football legend Marco Materazzi at the OPPO Hospitality Lounge, where he interacted with fans and showcased the brand’s latest technological advancements.
OPPO’s technological offerings extended beyond interactive experiences, with the company presenting its latest camera innovations designed to enhance the fan experience. Through its new camera zoom technology, OPPO addressed a common challenge for stadium-goers—capturing detailed photos and videos from a distance. The new feature enables spectators sitting in the highest stands to take close-up shots that rival those of fans sitting closer to the pitch. In addition, AI-driven features such as AI Unblur and AI Eraser make it easier for fans to capture fast-moving moments like goals or saves with clarity and precision, ensuring that these moments become timeless memories.
OPPO’s role in the UEFA Champions League Final went beyond technology and fan engagement. The company also continued to focus on youth development and global football culture through its community outreach programs. On the eve of the final, football icons Kaká and Cafu led charity football clinics for youth athletes from Brazil, providing an invaluable opportunity for young players to learn from their football idols. These clinics were followed by a friendly 5v5 match, in which the legendary players were joined by broadcaster Micah Richards. The event highlighted OPPO’s commitment to fostering young talent and using its technology to capture unforgettable moments on the field.
In addition to promoting football culture through these activities, OPPO further showcased football’s global unity by bringing together players from different football traditions. On the day of the final, OPPO facilitated a friendly match of Cuju, an ancient Chinese football-like sport, which brought together football legends and youth players from China. This game, featuring iconic footballers Kaká, Esteban Matías Cambiasso, and Chinese youth women footballers, celebrated the unifying power of football and showcased the sport’s deep roots in various cultures around the world.
OPPO’s CSR initiatives extended beyond the final match. Throughout the year, the company launched a range of programs aimed at empowering youth footballers and promoting the sport worldwide. In Brazil, OPPO worked with local communities in São Paulo, where it renovated football pitches, donated sports equipment, and provided professional training sessions to support the development of young players. In Egypt, OPPO collaborated with The Maker Football School to launch The Maker OPPO Dream League, a nationwide youth tournament that aimed to discover and nurture Egypt’s top young football talent. OPPO also provided coaching and player development programs to help these aspiring athletes advance their skills.
In Mexico, OPPO partnered with UNESCO and local sports institutes in Puebla and Chihuahua to support young football talent. This collaboration enabled OPPO to provide essential training equipment and advanced technology, empowering youth players to chase their professional football dreams.
Since its partnership with the UEFA Champions League, OPPO has continually strived to enhance the fan experience with its advanced technology. The company’s devices have made it easier for fans to capture iconic moments from the match, share their excitement, and relive the game’s most thrilling highlights. OPPO’s partnership with the UEFA Champions League has also enabled the company to support the sustainable growth of football through its community initiatives, which provide essential resources, platforms, and technologies for developing football talent.
Looking ahead, OPPO remains committed to strengthening its connection with football fans around the world. The company continues to leverage its innovative technologies to enhance the fan experience, while also empowering young footballers through community-focused programs. As OPPO continues its partnership with the UEFA Champions League, it aims to unlock the untapped potential of the sport and create more memorable moments for both players and fans alike. Through its dedication to technology and community, OPPO is helping to shape the future of football, ensuring that the game’s impact extends far beyond the pitch.
